SM Supermalls and the Department of
Energy lead the launch of the O.N.E. (Oras Natin sa Efficiency) campaign at the
SM Mall of Asia Globe, promoting collective action for energy efficiency
nationwide.
(L-R) Director Patrick
T. Aquino, CESO III, Energy
Utilization Management Bureau (EUMB), Department of Energy, Mr. Joaquin L.
San Agustin, Executive Vice President for Marketing, SM Supermalls, Assistant
Secretary Mandy Romero, Department of Energy, Ms. Nicole Cordovez,
Binibining Pilipinas Grand International 2016, Secretary Sharon S. Garin,
Department of Energy, Honorable Imelda G. Calixto-Rubiano, Pasay City
Mayor, Engr. Junias M. Eusebio, Vice President for Mall Operations, SM
Supermalls, Undersecretary Mario C. Marasigan, Department of Energy, Ms.
Mhicaela "Bella" Belen, and Ms. Pauline Gaston.
SM joined the Department of Energy (DOE) in rolling out O.N.E.: Oras
Natin sa Efficiency, a nationwide energy efficiency movement that calls on
Filipinos to turn awareness into action through simple, collective
energy-saving habits.
Launched through a ceremonial switch-off event at the Mall of Asia
Globe, the campaign champions the importance of responsible energy use amid the
country’s State of National Energy Emergency, declared under Executive
Order No. 110, s. 2026, which cites geopolitical tensions and supply
disruptions as critical threats to national energy security.
The O.N.E. campaign, anchored on the message “One Hour, One Energy,
One Nation,” encourages coordinated energy reduction as a shared national
habit. For SM, this means participating in anenergy reduction window where
participating properties will switch off non-essential lights and reduce
unnecessary energy use.
During the ceremony, SM expressed its support for DOE’s call for energy
responsibility, emphasizing that energy security is a shared concern that
affects homes, businesses, communities, and the daily lives of millions of
Filipinos.
Department of Energy Secretary Sharon Garin delivers the
keynote message during the launch of the O.N.E. (Oras Natin sa Efficiency)
campaign at SM Mall of Asia, reinforcing the call for collective action toward
energy efficiency nationwide.
“At first, one hour may seem small. One switch turned off. One appliance
unplugged. One light dimmed. But when many people do it together, across homes,
malls, offices, and communities, that one hour becomes something bigger. It
becomes a shared habit. It becomes a national effort. It becomes a reminder
that each of us has a role to play in protecting our country’s energy future,”
said Junias M. Eusebio, Vice President for Operations, SM Supermalls.
As part of its operational commitment, SM will assign energy officers to
monitor participation and report actual energy savings to the DOE. The
initiative will also include the switch-off of non-essential lights such as
pylons, façade lighting, and decorative displays during the designated
reduction window, supported by proper coordination and monitoring across
participating properties.
Engr. Junias M. Eusebio, Vice
President for Mall Operations of SM Supermalls, highlights the company’s
operational commitment to energy efficiency in support of the Department of
Energy’s O.N.E. (Oras Natin sa Efficiency) campaign at SM Mall of Asia.
Beyond the ceremonial switch-off, SM emphasized that the campaign is
about building lasting habits. Through its nationwide network of most-loved
malls, SM will continue to share DOE-provided energy efficiency tips and
information materials with tenants, employees, customers, and millions of daily
visitors—encouraging them to carry the practice beyond the mall and into their
homes and workplaces.
“It is not just about one hour. It is about what that one hour teaches
us. That energy efficiency can be practical. That sustainability can be part of
everyday life. That small habits, when shared by many, can help move a nation
forward,” Tan added.
Pasay City Mayor Imelda G.
Calixto-Rubiano expresses support for the O.N.E. (Oras Natin sa Efficiency)
campaign at SM Mall of Asia, underscoring the vital role of local government
units in advancing energy efficiency and sustainability efforts.
The O.N.E. campaign also
aligns with SM Cares’ long-term environmental advocacy and the broader SM
Green Movement, which promotes responsible energy use, climate action, and
everyday sustainability practices. SM continues to strengthen its
sustainability efforts through energy-efficient operations, solar initiatives,
and EV charging efforts across its properties.
Through its support for DOE’s O.N.E. campaign, SM reinforces the role of
the private sector in helping strengthen national energy responsibility—showing
that even the smallest actions, when done together and repeated consistently,
can create meaningful impact.
Together, one hour can count for one nation.
###
About SM Supermalls
SM Supermalls is evolving—shaping
how people live, connect, and experience life today. More than a place to shop,
it is the country’s most loved mall and an everyday destination designed around
the lifestyles, passions, and needs of Filipino communities, delivering new
finds, fresh concepts, and meaningful experiences, All For You.
As one of Southeast Asia’s largest
mall developers and operators, with 89 malls in the Philippines and 9 in China,
SM Supermalls continues to evolve its spaces, experiences, and partnerships,
building destinations that grow with communities and remain trusted, relevant,
and loved for generations. Your Most Loved Supermall, SM — All For You.
About SM Cares
As the Corporate Social
Responsibility arm of SM Supermalls, SM Cares is focused on enriching the lives
of Filipinos through socially-conscious and environmentally-responsible
programs meant to Empower Communities into long-lasting, impactful improvement.
No comments:
Post a Comment