Sustainability-driven
initiatives Art From All and SM Green Movement gain international recognition
for community impact and innovation
MANILA, Philippines, 19th May 2026 — SM
Supermalls continues to bring purpose-driven initiatives to the global stage
after earning two Silver Awards at the prestigious ICSC MAXI Awards, one of the
world’s most respected recognitions for excellence in marketing and innovation
in the retail and shopping industry.
The ICSC MAXI Awards recognized “Art From All:
Turning Community Action into Public Art” and “The SM Green Movement:
Sustaining Communities Through Responsible Design.”
SM Supermalls’ Art From All initiative was
recognized for transforming sustainability into an immersive and participatory
mall experience.
Launched in May 2025, the initiative invited
shoppers to donate plastic waste and witness it transformed into large-scale
cultural art installations inside the mall. Instead of simply raising
awareness, Art From All made sustainability interactive and visible by
integrating the experience directly into everyday mall foot traffic.
The initiative encouraged communities to actively
engage in environmental action while showcasing how creativity and
collaboration can breathe new life into discarded materials.
Meanwhile, SM Green Movement earned global
recognition for its long-running sustainability framework focused on reducing
the environmental impact of large-scale mall operations.
Designed to address growing pressures on water,
energy, and waste systems in fast-growing urban communities, the initiative
continues to scale sustainability programs across SM Supermalls properties
while encouraging greater environmental awareness among the public.
Presented by the International Council of
Shopping Centers (ICSC), the MAXI Awards celebrate outstanding campaigns and
programs from shopping centers and retail brands worldwide that create
meaningful impact on communities, culture, and business.
More than celebrating marketing excellence, the
recognition reflects SM Supermalls’ continued commitment to enriching everyday
experiences, whether through championing Filipino creativity, fostering
meaningful connections, or encouraging sustainable living.
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About SM Supermalls
SM Supermalls is
evolving for a new era shaped by how people live, connect, and experience life
today. More than a place to shop, it is the country’s most loved mall and an
everyday destination designed around the lifestyles, passions, and needs of
Filipino communities, delivering new finds, fresh concepts, and meaningful
experiences, All For You.
As one of
Southeast Asia’s largest mall developers and operators, with 90 malls in the
Philippines and 9 in China, SM Supermalls continues to evolve its spaces,
experiences, and partnerships, building destinations that grow with communities
and remain trusted, relevant, and loved for generations. Your Most Loved
Supermall, SM — All For You.
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