In this heat, the
aircon is definitely calling! Summer came alive as 24,000+ viewers at SM
Supermalls x TikTok LIVE transformed everyday malling into a fully immersive,
real-time experience! Marking the first of many LIVE collaborations,
#SummerPlayAtSM brought some of your most-loved creators like Iñigo Jose, Sean
Tristan, and more to vibe check the ultimate summer hangouts here at your most
loved SM!
Rooted in the idea
that summer is best enjoyed together, #SummerPlayatSM aimed to bring the summer
fun no matter where they are as creators invited audiences to tag along as they
explored and discovered their next move LIVE.
This new
interactive experience set the tone for a new era of malling. One where
discovery, connection, and community seamlessly come together both on-ground
and on-screen here in your most-loved mall, SM Supermalls–All For You!
The ultimate
weekend plan finally turned into reality as creators brought their audiences
straight into the action, turning SM North EDSA into an interactive playground
in real time! With spontaneous challenges, audiences dictated the next move.
Iñigo Jose joined in the fun as he experienced different summer activities
that’s both enjoyable and certified barkada-ready within the mall!
The livestream
seamlessly blended on-ground action into real-time audience interaction.
Iñigo’s
competitive energy kicked things off at SM Bowling until Space & Time Cube
at The Block, where every throw came with a daring twist thanks to dares from
viewers and players he met along the way. Safe to say, the whole end-to-end SM
North EDSA run felt like one big barkada hang—with the audience calling the
shots every step of the way!
Summer style took
center stage with Sean Tristan as our LIVE audience became his main stylist for
the day.
Moving through the
SM Store, Decathlon, and a quick pass through Toby Sport’s Pickleball Super
Series, Sean Tristan invited viewers to curate his looks in real time, from
brunch-ready fits to sporty looks with gear perfect for the season.
It wasn’t just a
livestream, it was fully interactive, both online and on-ground. As comments
and reactions rolled in, viewers became part of the action, with game passes
and SM Malls Online vouchers dropping throughout. Every interaction became a
chance to win, turning viewers into active participants.
This marks one of
many collaborations between SM Supermalls and TikTok LIVE, bringing malling
into a more dynamic digital space. By turning everyday moments into livestream
experiences, SM is redefining how audiences engage with mall culture, now
accessible anytime, anywhere.
As the partnership
grows, mall events continue to evolve into livestream experiences where
creators spotlight top tenants and viewers shape the experience in real time.
As your most loved
mall, SM Supermalls continues to be a space where people connect, discover, and
share authentic moments, bringing the energy of malling into the digital world.
Follow
@smsupermalls on social media or visit
www.smsupermalls.com for the latest updates and events.
###
About SM
Supermalls
SM Supermalls is
evolving for a new era shaped by how people live, connect, and experience life
today. More than a place to shop, it is the country’s most loved mall and an
everyday destination designed around the lifestyles, passions, and needs of
Filipino communities, delivering new finds, fresh concepts, and meaningful
experiences, All For You.
As one of
Southeast Asia’s largest mall developers and operators, with 90 malls in the
Philippines and 9 in China, SM Supermalls continues to evolve its spaces,
experiences, and partnerships, building destinations that grow with communities
and remain trusted, relevant, and loved for generations. Your Most Loved
Supermall, SM — All For You.
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