Major race events at SM malls in Cebu and SM Mall of Asia bring runners together through SM Active Hub lifestyle and sports programs
SM2SM run now on
its 14th year where runners race from SM Seaside and SM City Cebu
SM Supermalls
strengthened its position as one of the country’s premier running destinations
as more than 32,000 runners filled two major race events in Cebu and SM Mall of
Asia this weekend.
From large scale
road races to women led running communities, SM spaces transformed into vibrant
race venues where runners gathered to compete, celebrate milestones, and
connect with fellow enthusiasts.
As running
continues to surge across the Philippines, many runners now look for venues
that offer safe routes, accessible locations, and strong community support.
Across its nationwide network, SM Supermalls has become a natural hub for
runners, hosting major race events while providing everyday spaces where
communities can train and grow. Today, this ecosystem spans 24 malls with
dedicated running paths, supports 45 active running clubs, and has mounted 55
running events to date, reinforcing SM Supermalls’ position as a leading
platform for the country’s growing running community.
SM2SM Run
energizes Cebu’s running community
In Cebu, the SM2SM
Run 2026 gathered 15,500 runners for its 14th year, marking historic highs for
the event and reinforcing its place as one of the region’s biggest running
events. Women made up 40% of participants, a record share that reflects the
growing participation of women in the country’s running community.
The race connected
two iconic landmarks, starting at SM Seaside City Cebu and finishing at SM City
Cebu, turning the city into a high energy celebration of fitness and community.
The excitement
extended beyond the finish line when one lucky participant won the grand raffle
prize, a BYD Shark 6. The prize also reflects the growing shift toward electric
mobility in the Philippines. Across more than 90 malls nationwide, SM Supermalls
has built one of the country’s largest electric vehicle charging networks,
allowing guests to conveniently charge their vehicles for free during mall
hours while they dine, shop, or spend time with family. Through this integrated
network, SM actively promotes the shift to cleaner mobility by making EV
adoption more practical, accessible, and part of everyday consumer behavior.
The grand raffle
winner, Desiree Villadolid, enjoyed a moment that perfectly matched the scale
and excitement of the maxed-out SM2SM Run, adding another memorable highlight
to race day.
Women’s Run
celebrates strength and community
Meanwhile at SM
Mall of Asia, 16,500 runners joined the 2026 Filipina CEO Circle (FCC) Women’s
Run PH in celebration of International Women’s Day and Women’s Month. Of the
total participants, 90% were women runners, highlighting the strong and growing
movement of women embracing running as a lifestyle.
Now on its third
year with FCC as title sponsor and SM Supermalls as co presenter, the run
continues to grow as a national platform that promotes women’s health,
empowerment, and community through running.
Thousands of women
ran along the scenic seaside roads of SM Mall of Asia under the theme Strength,
Grace, and Honor, creating an inspiring atmosphere of encouragement and shared
achievement.
Supporting these
growing events is SM Active Hub, the sports and wellness platform of SM
Supermalls that builds active communities across its malls.
From everyday
training routes to major race weekends, SM Supermalls continues to create
spaces where runners can move, connect, and experience life to the max.
Your most loved
mall, SM Supermalls. Where lifestyle, community, and maxed out experiences come
together. All for you.
###
SM Supermalls is
evolving—shaping how people live, connect, and experience life today. More than
a place to shop, it is the country’s most loved mall and an everyday
destination designed around the lifestyles, passions, and needs of Filipino
communities, delivering new finds, fresh concepts, and meaningful experiences,
All For You.
As one of
Southeast Asia’s largest mall developers and operators, with 90 malls in the
Philippines and 9 in China, SM Supermalls continues to evolve its spaces,
experiences, and partnerships, building destinations that grow with communities
and remain trusted, relevant, and loved for generations. Your Most Loved
Supermall, SM.
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