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SM Supermalls and
Sparklo executives formalize their partnership during the official launch of
Sparklo’s reverse vending machines in the Philippines, expanding the SM Green
Recycling Machine program under the SM Green Movement.
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SM Supermalls is strengthening its commitment to
environmental sustainability through a new partnership with global cleantech
company Sparklo. Expanding the reach of the SM Green Movement and the SM
Green Recycling Machine (GRM) program, the partnership aims to make
recycling more accessible, convenient, and rewarding for participating customers
through SM malls nationwide.
The collaboration introduces Sparklo’s reverse vending
machine technology in the Philippines for the first time, providing an
innovative way for customers to recycle plastic bottles and cans while visiting
SM malls.
“This initiative further elevates the role our malls
play in ensuring a greener future, all for Filipinos. When we help make
recycling accessible and rewarding, taking steps to protect the environment for
a more sustainable tomorrow becomes as easy as stepping into your most-loved SM
Supermall,”
said Steven Tan, SM Supermalls President.
The SM Green Recycling Machine program empowers communities by transforming everyday mall visits into meaningful acts of environmental responsibility. By providing easily accessible avenues for customers to build the practice of recycling, the initiative helps divert plastic away from landfills while encouraging long-term sustainable habits among mallgoers. All collected plastics are properly processed and recycled, supporting SM Prime Holdings’ commitment to a waste-free future.
SM Supermalls President Steven Tan tests the Sparklo reverse vending machine, underscoring SM’s commitment to empowering communities to build everyday recycling habits. |
A Green Movement That Cares
The program is part of the SM Green Movement,
the environmental sustainability platform of SM Supermalls that inspires
communities to adopt greener lifestyles.
Under the program’s initial phase, 10 SM Green
Recycling Machines have been deployed across selected SM malls nationwide,
allowing customers to conveniently recycle PET plastic beverage bottles during
their visits.
Participating locations include SM Mall of Asia, S
Maison, SM Southmall, SM Aura, SM North Edsa, SM Megamall, The Podium, SM City
San Lazaro, SM Seaside City Cebu and SM Lanang.
The partnership with Sparklo will further scale this
effort through the planned rollout of 30 additional recycling machines in
more SM Supermalls across the Philippines.
“By combining innovative recycling technology with
community participation, the SM - Sparklo partnership aims to strengthen the
country’s recycling ecosystem while promoting responsible waste management
practices,” said
Ellen Quilas, Sparklo Country Manager.
A customer uses the SM Green Recycling Machine Powered by Sparklo—symbolizing how simple everyday actions can help build a waste‑free future, one recycled bottle at a time. | A recycled‑plastic bin demonstrates how discarded bottles can be transformed into useful community assets—turning waste into purpose and supporting more sustainable habits for all. |
Partnership for a Waste-Free Tomorrow
The expanded program also supports SM’s Waste-Free
Future campaign, reinforcing the company’s broader commitment to
environmental stewardship, plastic waste diversion, and sustainable community
engagement.
Through partnerships, technology, and everyday
participation from mall visitors, SM continues to make recycling easier and
more accessible—empowering communities to take small actions that contribute to
a cleaner and more sustainable future.
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About SM
Supermalls
SM
Supermalls is evolving—shaping how people live, connect, and experience
life today. More than a place to shop, it is the country’s most loved mall and
an everyday destination designed around the lifestyles, passions, and needs of
Filipino communities, delivering new finds, fresh concepts, and meaningful
experiences, All For You.
As one
of Southeast Asia’s largest mall developers and operators, with 89 malls in the
Philippines and 9 in China, SM Supermalls continues to evolve its spaces,
experiences, and partnerships, building destinations that grow with communities
and remain trusted, relevant, and loved for generations. Your Most Loved
Supermall, SM — All For You.
About SM
Cares
As the
Corporate Social Responsibility arm of SM Supermalls, SM Cares is focused on
enriching the lives of Filipinos through socially-conscious and
environmentally-responsible programs meant to Empower Communities into
long-lasting, impactful improvement.
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