The partnership between SM Supermalls and the PNP-ACG
highlights their shared mission to raise public awareness on cybercrime
prevention. L-R: Karen C. Zabaljauregui, Senior Assistant Vice President for SM
Lifestyle, Inc., Engr. Junias M. Eusebio, Operations Vice President for SM
Supermalls, PBGen. Matthew P. Baccay, PNP Acting Director for Investigation and
Detention Management, PBGen. Bernard R. Yang, PNP Acting Director for
Anti-Cybercrime Group.
Manila, Philippines – September 2, 2025. SM Supermalls and the Philippine National Police (PNP) Anti-Cybercrime Group (ACG) have formalized their partnership through a Memorandum of Agreement (MOA) signing held today at the SM Supermalls Headquarters Boardroom in MOA Square, Pasay City.
The partnership highlights SM Supermalls’ commitment to championing public safety and security by supporting the PNP-ACG’s efforts to raise awareness on cybercrime prevention. Under the agreement, SM Supermalls and SM Cinemas will provide free airtime for the PNP’s educational and awareness campaigns, playing their video advertisements across Cinema and LED screens in malls nationwide. These campaigns are designed to inform the public about the risks of cybercrime, promote responsible digital practices, and encourage proactive community involvement in ensuring online safety.
Cinema
Screens for Cyber Safety Attendees watch as the PNP-ACG unveils its new video,
set to be aired across SM Cinema screens nationwide. The campaign seeks to
educate millions of mallgoers on the risks of cybercrime, promote responsible
digital practices, and inspire proactive online safety.
The PNP-ACG, the national law enforcement unit mandated to prevent and combat cybercrime, emphasized the importance of public engagement in maintaining peace, order, and security in both digital and physical spaces. The MOA signing marks a strengthened collaboration between government and the private sector to safeguard Filipinos against online threats.
Championing
Cyber Safety | PBGen. Matthew P. Baccay, PNP Acting Director for Investigation and
Detention Management, delivers his message of support for the nationwide
advocacy campaign against cybercrime, reinforcing the call for safer and more
responsible digital communities.
“SM Supermalls is more than just a hub for shopping, leisure, and community gatherings. We are also a partner in ensuring the safety and well-being of millions of Filipinos who visit our malls and live their lives online. This partnership with the PNP-ACG is an extension of our mission to provide a secure environment both offline and online,” said Engr. Junias M. Eusebio, Vice President for Operations of SM Supermalls.
A United
Front Against Cybercrime | SM Supermalls executives and PNP-ACG officials come together to
champion online safety through nationwide awareness campaigns.This initiative forms part of SM’s broader advocacies
in supporting government services, protecting public welfare, and building a
safer and more informed community.
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About SM
Supermalls Government Services
Celebrating 40 Super Years of Evolving with You, SM
Supermalls marks a new era of strengthening its commitment to public service by
building on its greatest asset: its
connection with the Filipino people. Through the Government Service
Express (GSE), SM brings essential government services closer to communities by
hosting key agencies in one-stop hubs across select malls nationwide. From ID
applications and business registrations to permits and renewals, SM redefines
the public service experience—making it safer, more convenient, and more
inclusive. By building strong partnerships with government institutions, SM
grows its social capital and empowers every Juan to access the services they
need with dignity and ease.
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