DTI and SM Supermalls Highlight Philippine Coconut Industry Trade

MSMEs take the spotlight | Local entrepreneurs showcase coconut-based products proudly crafted by Filipino hands

The Department of Trade and Industry (DTI), together with the Philippine Coconut Authority, proudly launched the 2025 COCONUTPhilippines Trade Fair from August 28 to September 2 at SM Megamall, shining the spotlight on one of the country’s most iconic and powerful agricultural assets—the coconut.

Organized under the Coconut Farmers and Industry Development Plan (CFIDP) mandated by Republic Act No. 11524, the fair went beyond showcasing products—it became a coconut-powered movement celebrating sustainability, innovation, and farmer empowerment.

Visitors discovered a diverse lineup of food, wellness, and lifestyle products crafted by Filipino coconut farmers and MSMEs, proving how the humble coconut continues to create opportunities and transform communities nationwide.

Sustainability Meets Innovation

From organic health supplements to biodegradable household items, the fair highlighted eco-friendly innovations that show how coconuts are shaping a more sustainable future.  

Innovation with purpose | Eco-friendly coconut products highlight sustainability and green living.

“With support from DTI and SM, we’re able to reach more Filipino consumers and let more people discover our products. Kimes Foods today holds patents in 11 countries and distributes abroad.” – Dr. Priscilla Kimes, Kimes Foods (Cebu)

“Simula pa 2011, kasali na kami rito at full support talaga ang DTI sa amin. At kapag sa SM po ang trade fair, malakas talaga ang benta,” said Randy Pineda, President of the Association of Bamboo and Coco Crafts of Tiwi (Albay).

SM’s Strong Commitment to MSMEs

As a partner, SM Supermalls reaffirmed its commitment to supporting MSMEs by providing platforms that elevate local industries, create economic opportunities, and champion proudly Filipino-made products.

“By bringing together coconut farmers, artisans, and entrepreneurs under one roof, the COCONUTPhilippines Trade Fair not only strengthens the coconut industry but also empowers the communities behind it. SM Supermalls is proud to be part of this mission,” said Steven Tan, President of SM Supermalls.

With over 220 exhibitors nationwide, the 2025 COCONUTPhilippines Trade Fair stands as a powerful testament to how government and private partnerships can drive inclusive growth, uplift Filipino farmers, and build a stronger future for MSMEs.

Crafted with care | Artisans present creative coconut handicrafts that blend tradition and modern design.

***

About SM Supermalls MSMEs

Celebrating 40 Super Years of Evolving With You, SM Supermalls—one of Southeast Asia’s largest mall developers and operators with 88 malls nationwide—marks a new era of connecting communities and redefining the malling experience through sustainability, innovation, and inclusivity. MSMEs are everywhere in SM Supermalls. From pop-ups to trade fairs, they transform our malls into launchpads of innovation, creativity, and entrepreneurship—fueling energy, ideas, and everyday experiences. Be part of this success story—visit msme.smsupermalls.com or email customercare@smsupermalls.com to grow your business with SM today!