Tanduay’s New TVC is a Salute to Friends Who Keep Us Sane

https://m.youtube.com/watch?v=01Z2DBfcSOA

Friends make everything seem light. 

Tanduay’s latest TVC, “All Light Lang”, is not only fun to watch but it also reminds us of the value of having friends around especially during these extraordinary times. 

In the opening of the TVC, the main character is seen singing to the tune of Gloc9's “Simpleng Tao” and the different stresses that he has to deal with everyday -- from tech problems, to paying a lot of bills, to never ending household chores. Despite all of these, he is able to end his day with a smile because his friends are there for him. 

“Masakit sa ulo, pero light lang tayo,” his friends sing to him as they unwind and share a drink of Tanduay Light. 

Marc Ngo, International Development Manager and Senior Brand Manager at Tanduay, shared that during the concept development for the Tanduay Light TVC the brand direction was to convey the experience the product brings. 

“We want a material that will make viewers feel happy. With everything that’s happening now with the pandemic, we just wanted to share a good laugh, a great drink, and a fun experience. For a moment, we want the viewers to set aside the negativity and focus on a light moment shared with friends,” he said. 

As the song further cites, “Ang nagpapagaan ng lahat ng ito – ang tropa ko.” 

The TVC has a fitting ending and a reminder that things are going to be easier if only we will reach out. The final copy states, “Gaan ng may kasama”. Click here to watch the full video: https://m.youtube.com/watch?v=01Z2DBfcSOA

Count your luck and celebrate Chinese New Year at SM Supermalls!

Good fortune awaits shoppers at SM Supermalls this Year of the Tiger

It’s going to be a prosperous 2022 as SM Supermalls celebrates the Year of the Tiger with fun-filled events and activities for its shoppers! Whether you choose to stay home or safely shop at SM Supermalls, there are exclusive CNY deals for everyone to enjoy!

Lucky Dining Deals. Kick off the festivities with an abundant gastronomic feast with discounts and promos from January 16 to February 2. Shoppers can enjoy Lucky Eats Deals of as much as a 22% discount from participating tenants. For your convenience, you can easily shop via the SM Malls Online app where you can arrange for delivery or pick-up, or by calling our SM Customer Care hotline at (02) 8876-111, 0917-876-111 or 0908-876-1111. You can also have your fill of your favorite food while safely dining at Chinese New Year-themed indoor and outdoor Lucky Eats Dining Spots.

Lucky Red Finds Bazaar. Boost your luck and find all the lucky red items from SM Supermalls’ partner tenants and affiliates in this Chinese New Year-themed pop-up market. 

Lucky Tiger Park. Families will be treated to a dazzling Chinese New Year experience featuring an outdoor set-up with lighted 3D tiger art installations, Chinese lanterns, and Drive-Thru Lion and Dragon Dances and Fireworks Displays to welcome the year of the Tiger!

Lucky Paws. Show off your pet’s best CNY-themed costume and get a chance to win pawsome prizes when you submit photos of your pets online or take them to select SM Supermalls Paw Parks.

Lucky Forecasts. When it comes to ushering in good fortune, SM Supermalls knows how to help prepare shoppers for the positive energy this new year brings. By scanning the QR codes, you can check out your 2022 Chinese zodiac brought to you by Feng Shui expert Ms. Marites Allen. Plus, you can also get a chance to win exciting prizes and SM vouchers!

Additionally, SM Supermalls has also prepared other activities and promos for everyone to enjoy until February:

• Lucky Plants.  Attract good luck all year round with lucky plants in your home! This Chinese New Year-themed green market in select SM malls features floras that are considered lucky like the lucky bamboo, money tree, Jade plant, mandarin orange tree, orchid, bamboo, and bonsai.

• Lucky Finds on SM Deals. Check out CNY exclusive offers from SM Supermalls’ tenant partners and affiliates from Buy 1 Get 1 deals and 50% discounts. 

• Lucky22 vouchers. If you opt to stay at home during these festivities, don’t worry about missing out on these exciting deals because SM Supermalls has got you covered. SM Malls Online will be having Lucky22 vouchers– a special voucher offering a 22% discount on food and non-food items for stay-at-home shoppers like you!  

• Lucky in Red Pick-up at Curbside Promo. When you pick up your order at SM via SM Customer Care Hotline, SM will be giving away Php 200 worth of SM GCs on February 1 for those decked in red! So wear something red or drive by to pick up the items you’ve ordered in your flashy red car! This promo is for the first 22 customers only, so be sure to get there as early as you can.

Enjoy all these and more when you celebrate your #LuckyDaysAtSM this Chinese New Year! So, increase your luck and safely celebrate with SM Supermalls as it welcomes the Year of the Tiger with wishes of prosperity, health, abundance, and continuous good fortune!

For #SafeMallingAtSM, you can follow @smsupermalls on all social media platforms.

All Sogo Staff Fully Vaccinated

 

Hotel Sogo's New Normal campaign with the theme "We are fully vaccinated, Para kayo ay ProtekTODO" promotes that all Hotel Sogo staff have completed two jabs of vaccine to secure the safety of its guests as early as July 2021. 

"We have 41 branches nationwide and five more upcoming branches. There are thousands of employees working in all our hotels, and their safety is important to protect our guests. We are really grateful that our staff is fully vaccinated," said Sue Geminiano, Hotel Sogo Marketing Manager. 

Hotel Sogo management is committed to their employees' welfare. They also believe that getting the vaccine is a simple way to bring us closer to life, feeling normal again and worry-free. Hotel Sogo takes care of their staff as a family as well as their guests. "I can say that the 11 anti-Covid innovations that we installed in our hotels with hotel staff that is fully vaccinated, we are sure that our family and friends are safe to stay at Hotel Sogo". She added Indeed, Hotel Sogo is So Clean…So Good…So Safe.

The Grand Opening of SM City Grand Central

In the thriving center of Caloocan City, a grand mall has found a new beginning. SM City Grand Central, once a defining shopping destination in the city, opened its doors last November 26, 2021, Friday 2pm to a new shopping generation. 

The brand-new SM City Grand Central is nothing short of spectacular. The sprawling SM Store and SM Supermarket, speak of the grandness the mall takes pride on. It has 6 levels of top-notch stores, trendy shops and multi-cuisine restaurants that signal the rising demand for global tastes. 

Connecting the mall with the rest of the city is the LRT Monumento Station. A central station that welcomes a booming influx of commuters, office workers and families passing through. Grab-to-go shops of fast food, cafés, bakeries and pasalubong stores line the station, offering commuters a quick refreshing break in between train rides. 

Level 4 is a wonderland for gamers and techies with Cyberzone offering a myriad of gadget and computer shops. The cinema is also featured on this level alongside a food court that boasts of innumerable flavor choices. 

Top off a day of shopping at Level 5 where a sprawling outdoor terrace of greens offers a space of calm. Lush greeneries intersect with cafés, restaurants, and yes, a chapel for anyone seeking a spiritual retreat. 

Come and experience the renewed pride and grandness of SM City Grand Central. Holding its reign once again as the grand shopping destination in Caloocan City and the rest of Camanava.

New Holiday Video Captures ChristmaSaya at SM

There is nothing quite like the joy that the Christmas season brings! And SM is spreading even more good vibes and Christmas cheer as it unveils its newest holiday video, Ngayong Pasko, ChristmaSaya sa SM, which you can watch here:

https://www.facebook.com/smsupermalls/videos/222935649955043/

The 45-second heartwarming video, which aptly plays a re-arranged rendition of the Boyfriends’ iconic Sumayaw, Sumunod, shows split screens of families and friends happily celebrating, dining, or shopping from home via the SM Malls Online app or at SM malls, signaling that we now have many safe options to enjoy the holidays this year. 

As quarantine restrictions have eased, SM malls are ready to welcome us back with safety measures in place to ensure everyone’s safety and well-being. As one of the first establishments to acquire the Safety Seal in all its malls nationwide, SM ensures that all its malls are regularly cleaned and sanitized. All SM employees are fully vaccinated and all health protocols of the IATF and the LGUs are strictly implemented for everyone’s safety. 

For many of us who missed the incomparable taste of piping hot specialty dishes such as ramen or paella when dining out, SM’s new video shows us that, with social distancing measures in place, one can safely dine at one’s favorite restaurants, indoor or al fresco This is also the perfect time to Christmas shop for those high value gifts that are best bought in mall, such as gadgets and phones at Cyberzone where a salesperson can explain the latest hi-tech features to you, smart appliances that require a personal tutorial and – last but not least- shoes! One is never sure what shoes chosen online will look like when they are delivered, while a trip to an SM Mall offers an endless variety of choices you can try on for that perfect comfort fit. 

If you opt to stay at home this season, SM’s ChristmaSaya video shows you can complete our gift list from home through the SM Store Gift Registry and the SM Malls Online app. It’s easy! Just ask family and friends to register via The SM Store Gift Registry (https://www.thesmstore.com/pages/gift-registry) and come up with their wishlists which can be shared through SMS, Viber, Facebook, or email. Plus, it comes with exclusive perks such as free delivery and free wrapping of gifts. You can take the kids with you to pick the gifts up at the curbside, too. 

So, whether you’re celebrating Christmas from home or getting into the festive spirit by marveling at the dazzling decor at the malls, joyfully embrace the season and have a festive celebration with your loved ones, as SM’s new video happily sings: Sumayaw, sumunod ka sa indak ng panahon, makisama, mag enjoy ka ngayon! SM implements strict #SafeMallingAtSM protocols nationwide and offers an equally convenient online shopping option with the SM Malls Online app on Google Play or App Store. To know more, visit www.smsupermalls.com and follow @smsupermalls on all social media accounts

.https://www.facebook.com/smsupermalls/videos/222935649955043/

A Delightful and Techy Holiday Experience at SM ChristmaSaya Village

The season of joy is near! With the number of COVID cases going down, we can all look forward to Christmas with newfound excitement and giddy anticipation! Of course, we should still celebrate with caution, but that doesn’t mean we can’t have a great time with our loved ones. With fun tech like augmented reality, we can rediscover our favorite SM mall, meet friends, shop to our heart’s delight, and play games with loved ones without leaving our homes! 

How? SM Supermalls has come up with the awesome virtual ChristmaSaya Village to bring everyone together. Read on and find out all the fun things you can enjoy in this delightful tech experience. 

Reimagined Christmas shopping and dining. Imagine that you can shop and visualize products in real-time from the comfort of your own home. Sounds awesome, right? You can do just that with SM ChristmaSaya Village! 

First, register online at smchristmasayavillage.ph and for the mechanics just visit this link for more information https://gosm.link/SMChristmaSayaFB to join this awesome augmented reality shopping experience from November 22 – December 25. You can create your own avatar, e-meet fellow shoppers and SM ambassadors, and enjoy bonding time with your family and friends while playing fun games. SM’s ChristmaSaya Village lets you immerse in virtual Christmas zones — from dining to shopping! 

Festive Christmas centerpieces and a fun play area. 

Even when you’re staying at home, you can still enjoy SM Supermalls’ merry and bright Christmas centerpieces at the virtual ChristmaSaya Village. But of course, nothing beats seeing the real thing -- the sparkle, the colorful lights, and the dazzling size of these centerpieces! So, if you’re going to be shopping at SM, be sure to stop by and see them in person and take photos with family and friends to capture the joyous moment. Be enthralled by the 32-feet Christmas tree centerpiece at SM City Clark Pampanga, be giddy with excitement over SM Aura’s romance-themed centerpiece featuring regal swans and gorgeous red trees and be spellbound by the magical Christmas garden with a 45-foot Christmas tree surrounded by multi-colored butterflies at SM Megamall. 

Exciting prizes, deals, and discounts. 

While exploring key areas, shoppers can find and collect coins in random gift boxes, which they can use to redeem vouchers based on the equivalent value of your coins. Use these vouchers for your Christmas shopping, have fun, and win more – the sky’s the limit! 

The pandemic may have changed the way we traditionally celebrate Christmas but with innovations like ChristmaSaya Village from SM, there are now so many fun things we can do with friends and families even we’re not physically together! We may be apart, but let’s find ways to come together and bask in hope, joy, and love during this most wonderful time of the year! SM implements strict #SafeMallingAtSM protocols nationwide and offers an equally convenient online shopping option with the SM Malls Online app on Google Play or App Store. For more information, visit www.smsupermalls.com and follow @smsupermalls on all social media accounts.

Mega National Sardines Day on its 3rd Year

As the Philippines marks this year’s National Sardines Day, Mega Global Corporation, the company behind Mega Sardines, the leading sardines brand in the country, honors it through a program that supports undernourished children nationwide, even as it focuses on innovations and expansions that will help drive the company move forward. 

Mega Global Celebrates 3rd National Sardines Day

To add more meaning to the National Sardines Day Celebrations, Mega Global showcased its various initiatives that would help elevate not just the Philippines’ sardines industry, but the economy and people’s lives as well, at a roundtable event held on November 23 to kick off the celebration of the holiday on the 24th. Alongside this, it has also shared the successful results of the Mega Bigay Sustansya Program, which was done in partnership with Reach Out Feed Philippines (ROFP), reflecting its deep malasakit for Filipinos. 

Marvin Tiu Lim, Michelle Tiu Lim-Chan, Chris Fernandez, executives of the Mega Global conglomerate, alongside Dawn Marie Cabigon, founder and director of Reach Out Feed Philippines were present in the event to discuss how the Mega Bigay Sustansya program will bring long-term gains to its program beneficiaries.

Mega Bigay Sustansya (MBS) is a CSR program led by the Mega Tiu Lim Foundation that hopes to give a meal planning and distribution program to over 881 children nationwide. The program has supported children in six provinces nationwide for sixty days. Children ages 4 to 12 have received house-to-house delivery of meals every day that included at least one sardines meal, made using Mega Global’s nutrient-packed high quality sardines.

“Mega Bigay Sustansya is one way for us to support communities who need us the most. Canned sardines is one of the Filipinos staple foods throughout the years and through this program that target to feed malnourished children all over the country, we hope to use the same staple product to nurture the health of these children, and sustain it through leave-behind materials that will help them prepare nutritious meals in the long run,” Marvin Tiu Lim, Chief Growth and Development Officer of Mega Global said.

On top of the updates on Mega Global’s MBS program, Mega Global executives have also shared in the discussion how they strived to continue elevating the sardine industry through innovations and the building of new infrastructures. These expansions would maintain the double digit growth of the company in 2022, allow it to create a more sustainable avenue in producing their products, as well as create new products that will surely be a hit to its customers. 

For the past 46 years, Mega Global has been leading the way in supporting Filipino communities through its investments in the sardine industry, which has provided job opportunities for thousands of Filipinos. The company continued to upgrade its Zamboanga facility, where its state-of-the-art operations, including its can-making plant and offices, are based. As part of its sustainability endeavors, it is using solar energy for its warehouses. 

Mega Global also discussed details about a new plant in Batangas that will be opened next year. Located in Sto. Tomas, Batangas, it will house state-of-the-art technology in manufacturing using sustainable energy sources and is expected to help add dynamism to the economy as it continues to recover from the effects of the pandemic.

Mega SardinaSaya: Game Show Bonanza

On November 24, Mega Global will also be celebrating the National Sardines Day with an online game show bonanza. Kicking this off is an Instagram and Facebook challenge that will determine the players for the much-awaited Pera or Sardinas game during the online event which will be broadcasted live on Mega Sardines’s Facebook page and Shopee app. 

The game show bonanza will have three major segments representing the tagline of Mega Sardines: Sarap, Saya and Sustansya.

For the Sarap segment, Mega Sardines’ ambassadress Judy Ann Santos-Agoncillo will do a cooking demo that will serve as an introduction of new dishes that mommies can easily create for their loved ones. 

For the Sustansya segment, the audience can learn about the Mega Bigay Sustansya program, the company’s nationwide feeding program being undertaken in communities around the country with the help of its partner, Reach Out Philippines Foundation.

Lastly, there will be a series of virtual games for the Saya segment where fun games such as Pera or Sardinas, Call A Ka-Mega, and Trivia Game will be available for the audience to participate in. There will also be a grand raffle, where they have the chance to take home a wide selection of prizes.

For added fun, Mega Sardines is launching a Tiktok Challenge where participants can show off their moves and have some fun in the process of creating videos to win prizes. Mega Sardines is also holding an eye-popping piso sale in Shopee for Mega Sardines in Tomato Sauce, Tomato Sauce with Chili Added, Corned Sardines, and Mega Fried Sardines in Tausi--definitely a sale that will have customers rushing to add to cart!

Get ready to join and have fun on National Sardines Day with Mega Global! Check out Mega Sardines’s Facebook page for more information. 

#MEGANationalSardinesDay #MEGASardinaSaya #MEGASarapSustansyaSaya #MegaSardines

November 23, 2021