GR Machines deployed in SM Malls nationwide set to make recycling easy, fun, and rewarding
Your empty PET bottles have somewhere better to go than landfills—and SM is taking them there.
Through the
newly-deployed Green Recycling Machines (GR Machines), SM Prime Holdings Inc.
(SM Prime) uses the nationwide reach of SM Supermalls to make sustainable
action easy, accessible, and rewarding for mallgoers all over the country.
"The GR
Machines enrich the SM Group's existing waste management efforts under the SM
Green Movement," said SM Supermalls President, Steven Tan. "Through
the deployment of these machines, we hope to collaborate with our customers in
caring for the environment by helping recycle PET bottles whenever they enter
their most loved SM Supermalls."
Each GR Machine
can be operated with ease by any user and can accept PET bottles up to two
liters. Together, the GR Machines nationwide can collectively hold up to 5,000
bottles in one collection cycle which are compressed in-machine. The compressed
PET blocks are then collected and given a second life by SM's hauling partner
Sentinel which transforms the blocks into reusable items such as food trays.
Little makes much:
Preserving the environment one diverted bottle at a time
According to the
World Bank, the Philippines leaks more than 300 million metric tons
of plastic waste into the sea annually—equivalent to around 9 percent of its
improperly handled plastic waste. The Philippines was also noted as one of East
Asia and the Pacific region's top contributors to ocean plastic pollution.
Recognizing that
sustainability and protecting the environment is beyond the effort of one
entity, SM has leveraged its presence nationwide through its properties to
engage its customers and surrounding communities in maximizing the collection
of recyclables especially plastics. Through SM Cares, its Corporate Social
Responsibility arm, SM empowers communities to adopting sustainable practices
through simple and accessible ways to take part in protecting the environment.
Arresting the growing issue on pollution, the SM Group has enhanced waste
segregation efforts to increase its collection and diversion of plastics from
the environment since 2007 with its pioneer program, the Trash to Cash
recycling market.
SM Group's Trash
to Cash initiative was organized by SM Cares as the pilot community program
that encouraged customers to segregate recyclables like metal, paper, and
plastic and exchange these for cash on a monthly basis. SM Supermalls also
followed up this effort with the launch of two Reverse Vending Machines in SM
Mall of Asia and SM Megamall which empowered customers to segregate aluminum
cans and empty PETs in exchange for discounts on sports and leisure
attractions. On top of these, SM also hosts nationwide coastal clean-up drives
annually through the strength and effort of its workforce volunteers.
With the latest in mobile recycling technology, SM's GR Machines encourage customers to turn good intentions into daily environmentally-conscious actions in three easy steps:
- Feed
any PET bottle up to 2 liters into the machine
- Confirm
your deposit by pressing the prompt on the screen
- Await
your reward
"This is just
a glimpse into how SM aims to enrich the Circular Economy through the elevated
role we play in integrating seamless waste management efforts, all for
Filipinos. We are hopeful that with the addition of the SM GR Machines, our
continued partnership with our customers in protecting the environment yields a
more sustainable future" said Tan.
Customers can
start depositing their plastic bottles in SM GR Machines across the following
malls: SM North EDSA, SM City San Lazaro, SM Megamall, SM The Podium, SM
Aura, SM Southmall, SM Mall of Asia, S’Maison, SM Seaside City Cebu and SM
Lanang.
###
No comments:
Post a Comment