Tech Savvy Lucio Tan III Leads Tanduay’s Continued US Market Growth Amid Pandemic, Eyes Europe Distribution in Q4

  

Tanduay Distillers’ Inc. president and chief operating officer Lucio Tan III, a software engineer, has been aggressive in bringing the Filipino rum to more customers worldwide, making it available not just through traditional marketing and selling but tapping into online channels as well.

“Even before the pandemic, we were already working on making Tanduay available through tech-driven channels. Last June, we launched an online selling site for our Filipino customers, shots.ph. In the US, we have partnered with Caskers and Flaviar, and we are also available through the online sites of our distributor-partners. When we market Tanduay internationally, we are also highlighting the craftsmanship of the Filipino. Tanduay is a product that we can proudly say is Philippine-made—from the sugarcane, it uses to the unique distilling process it undergoes. These are all products of the Filipino’s hard work and ingenuity. We’re combining our traditional practices in rum-making with new ways of marketing our products.” ~Lucio Tan III, Tanduay Distillers’ Inc. President, and Chief Operating Officer, a Software Engineer, a Graduate of Stanford University

A software engineer, Tan’s direction for the 165-year-old Tanduay business is to bring it to more customers worldwide, making it available not just through traditional marketing and selling but tapping into online channels as well. Now headed by Lucio Tan III, the third-generation scion to one of the Philippines’ biggest conglomerates, Tanduay continues to successfully enter new international markets. Most recently, it inked deals with the largest US wines and spirits distributors, Johnson Brothers and General Beverage.  The third-generation scion to one of the Philippines’ biggest conglomerates is at the forefront of bringing the Filipino rum to more customers worldwide.

Even as most businesses are reeling under the effect of the pandemic, Filipino rum maker Tanduay’s growth continues on an upwards trajectory. A software engineer, Tan’s direction for the 165-year-old Tanduay business is to bring it to more customers worldwide, making it available not just through traditional marketing and selling but tapping into online channels as well.

Tanduay can now be found in Hawaii, Nevada, Wisconsin, Florida, New York, New Jersey, Illinois, California, Tennessee, and Michigan, and in the territory of Guam. It is also available in China and Singapore and will be available in Europe by the end of the year. Tan's direction for the 165-year-old Tanduay business is to push toward a more visible international presence using traditional marketing strategies and tapping into tech-driven or digital channels as well.

Tanduay takes pride in delivering the highest quality products by ensuring its sugarcane source and maintaining its efficient distillation process. As one of the biggest and most recognizable brands in the country, it pays homage to Filipino craftsmanship as it dominates the global market.

Tanduay’s push toward a more visible international presence started in the 2000s. Its more recent initiatives in the US included a partnership with the Golden State Warriors, making it the first Philippine brand to sponsor an NBA team. It had naming rights to the Tanduay Club in the Oracle Arena, and Tanduay Rum can be found at retailers in the Golden State Warriors’ blue and gold “Strength in Numbers” collectible boxes in California. Tanduay currently has its own branded bar at the Chase Center, the Golden State Warriors’ brand-new arena in San Francisco’s Bay District which opened in 2019.

Tanduay also became the official rum of the Barclays Center and the Brooklyn Nets. It has been a Presenting Sponsor of the 40/40 CLUB and an Associate Sponsor of the arena's Brooklyn Show platform. Tanduay also made a foray into entertainment by being one of the sponsors of the Emmy Awards, the first for any Filipino brand.

The company credits its international partnerships and aggressive marketing efforts for its domination of the international rum category. For three years now, Tanduay has been declared the World’s Number One Rum by Drinks International magazine. It has sold millions of cases worldwide, even outselling more popular international rum brands.

Tanduay mainly sources its sugarcane from Bacolod in the Visayas, which is a place known for its long history of sugarcane farming. The island is home to the country’s 100-year-old sugar milling company.

Founded in 1854, Tanduay uses the same distillation process that is employed in its now decommissioned distillery in Manila. A Master Blender, who serves as the guardian of Tanduay’s formulas, checks on the consistency and quality of the rums before they are sent for bottling and packaging.

About Tanduay 

Tanduay is one of the most-awarded rum brands in the Philippines, receiving various local and international citations. In 2017, it was declared the World’s Number One Rum by Drinks International magazine. Tanduay will hold this title for three consecutive years.

Tanduay started out as a distillery in Hagonoy, Bulacan, a province in the island of Luzon known for its heroes and craftsmen. It changed ownership throughout the decades and has been under the Lucio Tan Group of Companies, Inc., one of the biggest conglomerates in the Philippines.

Even as the years passed, Tanduay has maintained the traditional way of distilling its rums, a practice that started in its Manila distillery. It has likewise consistently maintained its product quality, ensuring that Filipinos and foreigners alike will enjoy the same taste and aroma of a Tanduay product wherever they are in the world.

Social Media Strategies Every Business Should Know

These days most of us are probably in a more survival mode status and that includes me. While enduring this pandemic I dont think I am the only one right now thinking of ways to surpass the effect of today's worldwide crisis.  Even if we're not in this kind of situation there should always be plan B in everything, there should be other options where you can earn aside from your regular job. One thing in mind that we all consider is having your own business. But running one's business is not as easy as ABC most especially in this challenging time. If big time companies have troubles in dealing with this pandemic how can a small businesses survive in this case.

Let us all learn together from one of the experts in this industry.

Mr. Leo De Leon, Founder of Allegro Beverage Corporation (ABC) conducted a webinar series event to help other enterpreneurs level up their strategies so that one may continue to operate what they already built.  

Technology has a lot to offer, in fact we almost depend on it. As a way to reach out to anyone in this wolrd there's the internet. How can this be a help to you to grow and promote your business through social media. Mr. Alexander de Leon as the guest speaker discussed the step-by-step guide to social media success. 

Father & Son Partnership, 

Mr. Leo & Alexander De Leon

Amidst this pandemic situation, Allegro Business Corporation decided to re-launch their Social Media sites, Facebook, and Instagram. 

Sharing their Customers the top three goals - to reach the consumers and introduce their products and equipment to household home brewers, everyone can enjoy high graded coffee beans at reasonable prices, and brand awareness. 

Know more about the benefits of using these platforms

The good and the bad sides of being part of the cyberworld

Moving forward, as ABC aim to have their brand be recognized with boundless limits, they made Allegro available and make it connected to reach the multitude of people across various social media platforms; make them feel Allegro’s presence, and the need to avail of their products would be as easy as tapping a button on your Facebook or Instagram account. 

Marketing strategies for your consideration

Unlike the traditional marketing that only offers very limited advantages

To grow and promote your products, marketing through social media is one of the most versatile and cost effective strategies that any business can use to reach their target audience and boost sales over time.

***About Allegro Beverage Corporation***

Allegro brew at home! Allegro Beverage Corporation (ABC) is the exclusive distributor of the finest espresso machines, brewers, coffee beans, syrups, sauces, and teas from around the world. Our customers are hotels, casinos, chain accounts, restaurants, cafes, and offices. For the past 20 years, Allegro is known for touching base with the B2B market, as time progressed, we aimed to expand our reach and capture the B2C market (the home brewers) as well to cover a larger market share. 

 

Ultimate Spirits Challenge Award won by Tanduay Rums in US

How Tanduay’s Award-Winning Rhums are Made  

Tanduay has been dominating spirits competitions and awards in the recent years. Most recently, three of its products again gained recognition, this time from the prestigious Ultimate Spirits Challenge. 

The Tanduay Double 16 Years Old Aged Rum was a finalist for the rum category, receiving a rating of 94 and was adjudged excellent and highly recommended. Tanduay Asian Rum Gold, meanwhile, received a 92 rating and was also adjudged excellent and highly recommended. With a rating of 88, Tanduay Silver Asian received a strong recommendation and was deemed very good. 

“Tanduay has always been committed to creating the best rum possible. From the sugarcanes we use to our distillation process, we make sure that each product that comes out of our plants have gone through our stringent quality checks,” 

said Tanduay SVP for Sales and Marketing Paul Lim.

It’s Starts with the Quality of the Sugarcane  

Tanduay sources its sugarcanes from Victorias, Negros Occidental, where planting begins just as the rainy season is about to start and harvesting done by summer of the following year. 

The canes would then find their way to Tanduay’s sugar mill, where they are carefully cleaned, stripped off their leaves, cut, and refined. From these canes will come the molasses, the key ingredient to making rum. 

“At Tanduay, we only use first-syrup molasses, which are extracted from the initial boil of the sugarcanes. It contains a high sugar content, and is valued for its unique taste,” Lim said. 

 The molasses is then fermented for 12 hours. This process turns the sugars into alcohol, creating a ferment prime for distillation. 

Distilled and Blended to Perfection

Tanduay’s distillation plants are located in Negros Occidental, Misamis Oriental, and Laguna, and they keep the tradition of Tanduay’s original distillery in Manila, which has already been decommissioned. 

The country’s humidity and these distilleries’ high elevation contribute to Tanduay rum’s distinct flavors and aromas. It is in these distilleries where the molasses is turned into a clear liquid—ethanol.  

“Our skilled blenders would then take over. We owe much to them for creating the Tanduay flavors that the world has come to love,” Lim said. 

The liquids are stored in Kentucky bourbon oak barrels, where they will be aged. 

“Tanduay uses two aging processes. In the single-barrel method, rums mature in individual barrels for a set amount of time. The solera aging process, meanwhile, channels the rums through a series of Kentucky bourbon barrels that are never empty, which helps create and sustain the flavors contained there for generations,” Lim said. 

Tanduay’s Master Blender, who is the guardian of Tanduay’s formulas, will then check the rum for consistency and quality. Once the Master Blender gives the go signal, the rums are sent for bottling and packaging. 

“Creating a Tanduay product requires hard work and dedication, so we are deeply honored every time we would receive an award. Most of all, we are thankful for the loyal patronage of Tanduay consumers who now comprise not only our fellow Filipinos but people from other countries as well,” Lim said. 

This June, Tanduay was declared once again the world’s best-selling rum by Drinks International. Early this year, Tanduay won five medals from the Beverage Testing Institute. Tanduay Asian Rum Gold topped the list with a gold medal. Silver medals, meanwhile, were awarded to Tanduay Asian Rum Silver and Boracay Cappuccino Flavored Rum. Tanduay Double Rum and Boracay Coconut Flavored Rum both received bronze medals. 

For inquiries: Ms. Charmaine Pahate Managing and PR Director Eggshell Worldwide Comm. Inc. 0917-8102079 

#Tanduay #TanduayPh #TanduayPinoyPride #TanduayRhum #TanduayWorldsNumber1 #World'sNumber1Rum

Samgyeopsal and Shabu-Shabu at Home with Hanabishi

Looking for activities that every member of the family can take part in? Why not try making lunch and dinner together? Since eating out is not recommended nowadays, why not prepare your favorite dishes from the restaurants you love? 

For example, you can bring the samgyeopsal, shabu-shabu, and yakiniku experience you sorely miss right into your own table with the help of Hanabishi’s hotpots and grillers. Easy to use, they can make preparing meals less complicated. You can even ask the kids to help you out in grilling and boiling the meats and vegetables. 

“Food is something that we all enjoy, and we can make our dining experience at home even more fun and meaningful if we can get the entire family involved in recreating our favorite restaurant dishes. Preparing and enjoying meals, no matter how simple they may be, are not just good bonding activities; they can also help bring us comfort during these challenging times,” said Cherish Chua, Hanabishi’s Vice President for Finance and Marketing. 

Hanabishi offers different types of grillers and boilers to suit your needs. 

Choose between the HHOTPOT BBQ 100 and the HHOTPOT BBQ 200. They’re the best investments if you want an appliance for frying, grilling, and hotpot. 

The HHOTPOT BBQ 100 has a detachable and adjustable thermostat control with power light and non-stick coating. Easy to clean, it has cool touch carrying handles, so you can easily transport it anywhere you want in your kitchen or dinner table. 

The HHOTPOT BBQ 200, meanwhile, includes a die cast aluminum pan integrated with a heating element. It also has cool touch carrying handles and non-stick coating on the pan surface. Its thermostat control is detachable and adjustable. 

“Search for recipes online that can help you recreate those restaurant-quality dishes you love. Who knows? Your take on your favorite dish might even taste better than the one you’ve become used to,” Chua said. 

If you want just a griller, Hanabishi has the HGRILL 2in1 and HGRILL 50. Grill your favorite fish, pork, beef, and fish any way and any time you want. Its removable oil drip tray and non-stick surface make it easy to clean. 

Hanabishi’s HGRILL 100, meanwhile, is a griller that comes with a glass lid, perfect for when you want to prepare your meals early but want to keep it warm until it’s time to chow down. It also has cool touch handles and base and comes with a removable oil drip tray. 

To learn more about Hanabishi’s appliances, visit myhanabishi.com, where you can also conveniently shop for its products. For updates on its latest offerings and promotions, you can follow Hanabishi’s Facebook, Twitter, and Instagram accounts. 

About Hanabishi: 

Spanning more than three decades, Hanabishi has established its reputation as a provider of affordable yet quality home products that lasts, which paved the way for its tagline “Kapartner from Start to Forever.” Hanabishi Home Appliances are available at leading appliance stores nationwide. 

For more information about Hanabishi, please visit www.myhanabishi.com/shop/and like them on Facebook: www.facebook.com/MyHanabishiAppliances/ For Inquiries: Ms. Charmaine Pahate Managing and PR Director Eggshell Worldwide Comm. Inc. Landline: +632 5778239 Mobile: +63917 8102079 Email: charmaine@eggshell.ph 

#HanabishiPh #Hanabishi #KapartnerFromStartToForever

Snack Smarts: Raise Your Nutrition IQ

*By Simon Sum, DCN, RDN, ACSM-CPT, FAND, Director of North America Scientific Affairs, R&D at Herbalife Nutrition

The good news: nearly 90% of consumers read nutrition labels. The bad news: people don’t always understand the vital nutritional terms on labels. Nutrition IQ is critical to supporting healthy eating habits and reducing the risk of chronic disease. For example, according to The International Food Information Council Foundation, nearly two in three people have heard of nutrient density, but far fewer can explain what it means. And while many consumers now understand that protein is a vital addition to meals, they are less picky about their protein when it comes to snacking.

First, let’s first review why protein is critical to our daily diets. Proteins are essential macronutrients that help to maintain our immune systems and build muscle, bone, skin, and hair. Without consuming the appropriate amounts of protein, you run the risk of missing out on these essential functions. Eventually, that could lead to problems, such as a loss of muscle mass, failure to grow, weakened heart and lung function, and even early death. Available evidence indicates that it’s the quality of protein (or the protein “package”), rather than the amount of protein that likely makes a difference for our health. 

Nutrient density is the measure of how much nutrition you get per serving or per calorie eaten and vital to achieving a nutritious diet. When choosing between two food items with the same calorie amount, one food choice can provide your body with the protein, fiber, healthy fats, vitamins, and minerals we need every day. In contrast, another option may provide empty calories from sugar and saturated fat with no other significant nutritional benefits.

Snacking often gets a bad rap because many options are loaded with sugar, saturated fat, or excessive salt. And the food industry has responded to this challenge with endless “low sugar” and “low sodium” snacks – but that does not mean that the nutritional benefits are increased. The next evolution in the quest for better-than snacks has come in the form of protein labeled options. But while protein is good, not all protein snacks are created equal, and consumers may end up with a food solution that sounds healthy but is not.

One of the challenges with finding nutrient-rich snacks is that until recently, there was no tool available for health professionals or food manufacturers to determine the nutrient density of protein snack products. Working with a team at Herbalife Nutrition, we created an index to identify the comprehensive profile of nutrient-rich protein snacks. And the results were illuminating for consumers wanting to grab a bite that satisfies their hunger needs but also supports their desire for good quality protein snacks. 

A study, entitled “A Modified Nutrition Rich Food Index to Assess Nutrient Density of Protein Foods and Snacks” presented at last month’s American Society for Nutrition annual meeting, demonstrated that good source protein food products are snacks with vitamins A and D, calcium, and fiber. At the same time, consumers should also look for products with a low amount of saturated fat, sugar, and sodium. As for calorie count – a healthy snack should be 100-150 calories to prevent hunger and maintain satiety before the next meal. So next time you grab a yogurt, shake, or protein bar – don’t just count calories, but also the vitamins and fiber to increase your healthy food options and raise your snacking IQ.

About Herbalife Nutrition Ltd.

Herbalife Nutrition is a global company that has been changing people's lives with great nutrition products and a proven business opportunity for its independent members since 1980. The Company offers high-quality, science-backed products, sold in over 90 countries by entrepreneurial members who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle. Through the Company’s global campaign to eradicate hunger, Herbalife Nutrition is also committed to bringing nutrition and education to communities around the world.

For more information, please visit IAmHerbalifeNutrition.com.

Herbalife Nutrition also encourages investors to visit its investor relations website at ir.herbalife.com as financial and other information is updated and new information is posted.

Prepare your Kids for Distance Learning with TANG

The new school year is about to start soon. And with the setup of distance learning is a new experience, many parents are looking for guidance on how to make the best out of their children’s learning experience at home.

“It has always been TANG’s mission to be every Filipino mom’s partner in preparing their children for a bright future. And this partnership is even more important as moms face the new normal of distance learning. With TANG, moms can ensure that their children will have refreshing breaks that help make for a better learning experience. This is just the first step of many as we at TANG continue to be every mom’s partner in guiding their children towards what lies ahead.” ~Miguel Reyes, Brand Manager of TANG Philippines

Learning from home is an entirely new experience from the traditional classroom setup. Apart from missing the opportunities to learn from social interactions, more distractions can be found at homes such as computers, TVs, and many other external factors that may disrupt the learning process. To help moms bridge the gaps of distance learning and turn the home into a conducive learning environment, TANG, in partnership with Edukasyon.ph, launches Prepared with TANG: Get Ready for Distance Learning.

Prepared with TANG: Get Ready for Distance Learning is a free online learning platform where moms can get insights about distance learning and how they can play a more active role in their child’s education. The platform will provide moms with useful tips and simple steps to enhance their child’s learning experience at home, such as:

●     Providing motivation when a child feels bored or tired during lessons

●     Setting up a comfortable study space

●    Getting creative with new educational activities; and most important

● Ensuring proper nutrition and fortification including the importance of Vitamin C

Enriching advice and tips will come from the expertise and real-life experiences of fellow moms and experts such as homeschooling advocate Tina Rodriguez, mom, and daughter Mikaela Martinez-Lagdameo and Noelle, and LEGO senior concept artist, Ian Sta Maria.

Join us over fun and enriching merienda break with your kids on August 8, 2020, 3PM at the TANG PH Facebook page as we launch the free platform through a Facebook Live session. Follow us on www.facebook.com/TANGPhilippines/ to learn more.

Get your kids ready for a brighter future, prepared with TANG.

International Partnerships, Aggressive Expansion Push Tanduay Rhum to Number 1 Spot Anew

Tanduay Rhum sold 20.5 million cases in 2019, an increase from its 20.1 million cases in 2018, according to Drinks International magazine which hands out the awards.

Tanduay‘s international partnerships and global expansion bolstered its worldwide sales, making it the world’s top-selling rum for the third consecutive year.

Tanduay products are currently available in Florida, New York, New Jersey, Illinois, California, Wisconsin, Tennessee, Michigan, and Guam in the U.S, and will be available in Hawaii, Indiana, Nevada, and Minnesota within the year. The company has also successfully entered the markets of China, the United Arab Emirates, Singapore, and Australia.

“Being declared the World’s Number 1 Rum for the third year is an achievement not just for Tanduay but for the entire country as our products are proudly Philippine-made using materials sourced locally. We celebrate this feast with our fellow Filipinos and we thank our international partners who have helped us market Tanduay globally. At present, we are working toward bringing Tanduay to Europe as rhum sales in the region outstripped gin. The value of rhum in Europe is growing faster than volume, which is very encouraging because that suggests premiumisation leading the industry to long-term growth prospects. Nowadays, drinkers have a more developed taste when it comes to their drink of choice. Aside from rhum, we are also exploring other spirit categories to supply markets here and abroad.” ~Paul Lim, Tanduay Senior Vice President for Sales and Marketing 

He likewise divulged that Tanduay is currently working on expanding its product portfolio for both local and international markets.

Early this year, Tanduay won five medals from the Beverage Testing Institute. Tanduay Asian Rum Gold topped the list with a gold medal. Silver medals, meanwhile, were awarded to Tanduay Asian Rum Silver and Boracay Cappuccino Flavored Rum. Tanduay Double Rum and Boracay Coconut Flavored Rum both received bronze medals. It was in 2018 that Tanduay first dislodged Bacardi on the top spot of the world’s number one rum list. The following year, the Filipino rum maintained its leadership against 153 other brands in the category.