What will hoteliers do differently to survive in this new normal? What are their strategies to prepare during this pandemic?
Hotels and lodging facilities remained empty or operated at minimum capacity for months during the global lockdown.
The world is facing an economic, health, and social crisis due to Coronavirus (CoVid-19), which is identified as an illness caused by a virus that can spread from person to person. Truly, this CoVid-19 pandemic shook the hotel industry really hard, and turned many hotel businesses upside down, especially here in the Philippines.
As we all know the hotel industry is designed to operate and accept guests 24/7. But because of this pandemic, travel restrictions were put in place to control the further spread of the virus.
In line with that, Hotel Sogo, the largest hotel chain in the Philippines, utilized this pandemic as an opportunity for innovation. Hotel Sogo unveiled new measures to re-establish confidence in the hotel industry as they adapt to the “new normal” state.
Innovation as its finest. As part of their “So Clean, So Good, So Safe” campaign under its Sogo So Safe Program, concrete ways were made to increase its cleanliness standards to meet the new health and safety challenges brought on by this pandemic.
Take a look on their innovation during this post CoVid-19 giving their patrons a So Clean, So Good, So Safe stay.
Anti-Microbial Copper Films To increase everyone’s safety, Hotel Sogo installed Microbial Copper in frequently touched surfaces of the hotel.
- 3M Filtrete™ Electrostatic Air Filters in All Rooms
Sogo started installing 3M Filtrete™ 3-in-1 Technology Aircon Filters in all rooms to augment its regular aircon filters. These are made with permanently-charged electrostatic fibers that remove Microparticle pollutants that include fine dust, pollen, pet dander, smoke, bacteria and viruses, resulting in cleaner air.
- UVC Disinfection
Hotel Sogo is also implementing ultraviolet light technology for sanitizing cash registers, keycard cases, elevator buttons, and its ceiling, room door handles, as well as in food preparation for an enhanced cleaning and disinfection processes.
With the use of UVC-light for disinfection, you are safe to stay at any Hotel Sogo branches as UVC cleans 99.99% of harmful pathogens, bacteria and viruses in seconds.
- No-Contact Hotel Features
As we develop more changes this new normal, Hotel Sogo has innovated all its branches in having no-contact facilities like contactless thermal detector, automatic doors, and developed the use of SaniKey for door handles, elevators buttons, and ATMs to lessen contact points and reduce the risk of virus transmission.
- Microbial Testing
Hotel Sogo makes sure that cleaning is accurate and effectively sanitized which gives proven results in just minutes.
So Clean…So Good…So Safe!
Hotel Sogo continuously vows to protect and provide excellent accommodation despite of CoVid-19 danger.
“We promise to protect our staff and our guests who will visit our hotels, we are ready for new normal and this is a long-term commitment. This virus won’t stop each of us to create wonderful memories with our love ones. Together, let us enjoy our stay in Hotel Sogo,” Mr. Reynaldo Malaca, Hotel Sogo CEO stated.
To find out more about Hotel Sogo, visit its website at www.hotelsogo.com or like and follow us on Facebook page @HotelSogoOfficialPage, Twitter, and Instagram @hotelsogo, and Youtube account @OfficialHotelSogo.
